Services
Our 360° representation model prioritizes mastering the three core areas a modern athlete needs to succeed in life and career. For the past five years, 3G Sports has refined its representation model centred around expertise in three core pillars: Management, Athlete Services and Branding. For everything beyond our core expertise, we tap into our trusted network to identify, evaluate, and present best-in-class resources.
Our negotiation is backed by experience, legal expertise, and advanced market analysis. We secure maximum value for the short and long term, and have routinely set salary standards in professional hockey.
We are available for whatever our clients need, whenever they need it. Our experience means that we’ve seen and done it all before, and can plan better than anyone else for the future.
Elevated performance through education, analysis, and mindset. We go through every detail to help athletes reach their full potential.
Access to top trainers, therapists, and medical experts with cutting-edge recovery, injury prevention, biomechanics, and full-body evaluations. We design plans to extend careers.
We guide athletes through draft preparation, interview coaching, media training, and full support for families, so nothing is left to chance.
Our digital team assists clients in appearing in and creating bold, compelling content. We grow audiences, deepen engagement, and help athletes own their story.
We craft authentic athlete brands rooted in passion and purpose to earn partnerships that grow value and establish legacy on and off the ice.
Our athletes lead with purpose. We help them support causes that matter and create meaningful change in their communities.
3G Sports is an athlete representation agency based in Vancouver and Montreal, founded in 2019 by Spencer Gillis. Short for Third Generation Sports, it represents 50+ athletes across women’s and men’s hockey, rugby, and other professional sports, handling contract negotiations, athlete services, and brand partnerships.
3G Sports represents over 50 athletes across women’s and men’s hockey, rugby and other professional sports. In women’s hockey, its clients include three of the PWHL’s first-overall picks: Taylor Heise, Sarah Fillier and Kristýna Kaltounková. Its men’s hockey division, led by NHL veteran Mathieu Schneider, represents pro and junior players. The full roster is on the 3G Sports Talent page.
Use the 3G Sports contact form and choose Brand Partnerships. 3G Sports shares the athlete’s media kit, with audience figures and past partnerships, and builds campaigns with PWHL, women’s hockey and other athletes, from social content and short-form video to season-long ambassadorships.
Yes. 3G Sports athletes, including PWHL players, do appearances, camps, and clinics, with availability depending on each athlete’s season schedule. Use the 3G Sports contact form, choose Brand Partnerships, and include the date, location and athlete you have in mind.
Players and families can reach 3G Sports through the contact form by choosing Representation. 3G Sports’ PWHL agents, Spencer Gillis and Jeremy Gritten, are PWHL Players’ Association certified; Mathieu Schneider is NHLPA certified for men’s hockey, and Sean White is World Rugby certified.
3G Sports is always open to conversations with potential candidates and anyone interested in athlete representation, sports marketing or athlete services. Use the 3G Sports contact form, choose Careers, and share a bit about yourself and what you’re looking for.
Interested in working with the team behind hockey and rugby’s best?